Today Regional Cancer Care and the Northern Cancer Research Foundation (NCRF) welcomed a new partner in the fight against colorectal cancer.

RBC Royal Bank announced a $90,000 commitment to support colorectal cancer awareness and screening initiatives in Northwestern Ontario. Funds will be dedicated to supporting the new RN Performed Flexible Sigmoidoscopy clinic at Thunder Bay Regional Health Sciences Centre (TBRHSC), and will contribute significantly to The Bottom Line colorectal cancer awareness campaign developed by Regional Cancer Care and the NCRF.

“We at RBC Royal Bank are excited about this new partnership with Regional Cancer Care and the NCRF,” said Murray Walberg, Regional Vice President, Northwestern Ontario, RBC Royal Bank. “We recognize the need in our community to address high rates of colorectal cancer, and we are proud to contribute both financially and through the dedication of our staff in volunteering at special awareness events across the region.”

“When RBC Royal Bank approached us about being involved with our program, we knew this would be a great match,” said Michael Power, Vice President, Regional Cancer Services and Diagnostics, TBRHSC. “Their commitment to colorectal cancer prevention will provide an added boost to our program such that we can continue to increase awareness of colorectal cancer, and improve access to colorectal cancer screening with the ultimate goal of reducing the number of deaths due to this disease. It is, after all, 90 per cent curable if found early.”

An event of ‘epic proportions’

The new partners took the opportunity to unveil an event of ‘epic proportions’ planned for Colorectal Cancer Awareness Month in March. RBC Royal Bank is the title sponsor of one of the most unique exhibits to ever travel to Thunder Bay: a giant colon.

The Colossal Colon® will be the centrepiece of a health expo held at Intercity Shopping Centre March 5 to 9. The 40-foot long fibreglass colon allows curious explorers to interactively learn about healthy colon tissue, polyps, various stages of colorectal cancer and other colorectal conditions.

Glenn Craig, President & CEO, NCRF, said the Colossal Colon® will undoubtedly have people talking about the “Bottom Line.”

“With events and awareness campaigns like “The Bottom Line” and the Colossal Colon® sponsored by RBC Royal Bank, we encourage people to talk to their healthcare provider.

Using humour and hands-on education opportunities assures people it doesn’t have to be uncomfortable talking about colorectal cancer. In fact, it’s crucial to your health.”

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